2017 Oscars Campaign
I had the privilege of working for the Academy of Motion Picture Arts & Sciences (AMPAS) in the fall of 2016. I worked with a small group of designers to produce the biggest celebration of the movies. I designed a style guide for logo usage for tv spots and created promotional materials for the Oscars. I also created a new direction for the Academy’s Instagram posts that reached 4x as many users than the average post.
The biggest challenge I faced was making fresh new content while maintaining the classic look of the brand. In collaboration with ‘Me & the Bootmaker’ studios, we were able to create a new look for the 89th Oscars ceremony.
Please enjoy this sampling of what I can share from my time at A.M.P.A.S.
The 89th Oscar Awards Campaign
Logo usage style guide, Digital design assets, 2016 Social media campaign, Concept art
89th Oscar Awards Campaign
The logo is used everywhere during the campaign. I created rules to create consistency throughout the campaign.
I put together the 2017 Oscars Logo usage style guide.
These constraints became the standard for determining acceptable logo usage for the 2017 campaign.
It can be difficult to imagine what paths designers might take to misuse your logo.
Preventative measures are important to reducing waste!
Color guides are essential for maintaining consistency within the design team.
Knowing what not to do is just as helpful as knowing what to do. These examples kept us from
Templates ensure higher quality first drafts. They also mean that there will be less surprises along the way.
I curated a set of images that represented the look and feel that this campaign called for.