David Kim
 
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2017 Oscars Campaign

I had the privilege of working for the Academy of Motion Picture Arts & Sciences (AMPAS) in the fall of 2016. I worked with a small group of designers to produce the biggest celebration of the movies. I designed a style guide for logo usage for tv spots and created promotional materials for the Oscars. I also created a new direction for the Academy’s Instagram posts that reached 4x as many users than the average post.

The biggest challenge I faced was making fresh new content while maintaining the classic look of the brand. In collaboration with ‘Me & the Bootmaker’ studios, we were able to create a new look for the 89th Oscars ceremony.

Please enjoy this sampling of what I can share from my time at A.M.P.A.S.

 
 
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The 89th Oscar Awards Campaign

Logo usage style guide, Digital design assets, 2016 Social media campaign, Concept art

 
 

89th Oscar Awards Campaign

The logo is used everywhere during the campaign. I created rules to create consistency throughout the campaign.

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I put together the 2017 Oscars Logo usage style guide.

These constraints became the standard for determining acceptable logo usage for the 2017 campaign.

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It can be difficult to imagine what paths designers might take to misuse your logo.

Preventative measures are important to reducing waste!

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Color guides are essential for maintaining consistency within the design team.

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Knowing what not to do is just as helpful as knowing what to do. These examples kept us from

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Templates ensure higher quality first drafts. They also mean that there will be less surprises along the way.

I curated a set of images that represented the look and feel that this campaign called for.

 
 

A.M.P.A.S. Social Media Campaign 

 
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2016 Instagram Campaign

 
 

I led my team in creating original vector artwork that focused on quotes from beloved movies, and creating promotional materials for the upcoming awards ceremony.

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My holiday campaign gained 4x as many views as the average post.

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Member Content and Concept Designs

 
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Member Content

 
 

Digital content is sent out as a way to recognize members of the academy and to be a resource for the community.

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Concept Designs

 

These initial concepts for the Tune-in would eventually be the look of the official host announcement.

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I created a concept campaign centered around celebrating the best animators in the industry. These pocket protectors represented John Lasseter and Hiyao Miyazaki.

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